Marketing Manager, Home Health

4 days ago(1/12/2018 8:51 AM)
Position ID


Sales/Marketing Manager, Home Health, Senior Living


BAYADA Senior Living, a specialty program of BAYADA Home Healthcare, is seeking an experienced Sales and Marketing Manager to expand our business.  As Sales and Marketing Manager, you will be responsible for generating and processing referrals by building relationships with physicians, independent and assisted living facilities, continuing care retirement communities and other community resources in the Bucks County area.


BAYADA Senior Living offers a comprehensive continuum of care to its clients, including traditional home care under the Medicare Part A benefit, as well as outpatient therapy services under the Medicare Part B benefit.  The foundation of the program is exceptional clinical care and relationship management as BAYADA clinicians become a true healthcare partner in the senior living communities. Communities include assisted living, independent living, senior congregate living, 55+ and intermediate care facilities for clients with intellectual disabilities.


This position requires an individual who is highly motivated, results driven, and able to develop and build strong, lasting relationships.  Excellent planning, organization and presentation skills are critical. Recent healthcare marketing or sales experience is required.  The ideal candidate will have experience in senior living or assisted living.  A background in home health and/or hospice is a plus.


Responsibilities include market analysis, developing sales strategy, goals and plans, conducting sales calls, and evaluating results and effectiveness of sales activity.  The Sales and Marketing Manager will support business development activities and help establish strong relationships with new and existing referral sources.


Essential qualifications and responsibilities include:

  • At least two (2) recent years of sales experience in the health care industry, preferably in senior living or assisted living
  • Home health or hospice experience a plus; clinical background preferred
  • Formal sales training
  • Proven ability to develop and implement a sales and marketing plan
  • Evidence of achieving referral goals within the market
  • Excellent oral/written communication and interpersonal skills
  • Bachelor's degree

Rewarding work, a fulfilling career and compassionate colleagues are just a few of the many reasons why the most talented and admired healthcare professionals make BAYADA their employer of choice.  With more than 280 offices nationwide, the people of BAYADA Home Health Care grow together. From comprehensive in-house orientation and training to ongoing mentoring and precepting, you’ll feel the difference higher standards make. 


BAYADA Home Health Care is proud to offer a comprehensive salary, growth opportunities, and benefits that include:  medical/dental/prescription/vision/paid time off, tuition reimbursement, 401K w/company match and short/long term disability.   Apply now for immediate consideration or to learn more about this opportunity please visit us at 


BAYADA Home Health Care, Inc. is an Equal Opportunity Employer and qualified applicants will not be discriminated against on the basis of race, color, religion, gender, national origin, disability or veteran status.



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